In 1964, the West Texas/Northern Mexico border region was a thriving bi-cultural farming and ranching community. Starr Western Wear opened as a small storefront
in what is now known as the historic downtown shopping district of El Paso , Texas . Starr's intent was to serve the needs of men in the farming and ranching
industries, from the owners to the fieldhands. That meant clothing must be durable yet affordable, and every customer should be treated with the warmth and
hospitality this two-nation region is known for.
Today, Starr Western Wear remains true to our roots. We are still the store farmers and ranchers on both sides of the border visit for everything from cowboy
hats to western suits.
If you visit our store, you'll see our customers' ranch brands proudly displayed along our walls.